In recent years, the intelligent safety padlock products on the market have sprung up like mushrooms after a rain, and the numbers are huge. This shows the low threshold of the industry and the phenomenon of product homogeneity.
Based on the strong financial advantage, Internet companies "exchange marketing with money" after deploying the smart safety padlock track. For a time, the price of smart safety padlocks dropped from the average price in thousands to hundreds. Small manufacturers with no capital and technology in the industry can only fight price wars to survive.
However, if you do not reduce costs while reducing prices, it will be difficult for some small manufacturers to survive. The components of the smart safety padlock are relatively mature upstream of the industry, and the price is relatively cheap. As a result, small manufacturers use "crude OEM and shoddy" marketing methods to profit from them.
At present, there are thousands of domestic smart safety padlock brands, but the industry has not yet emerged as a “leader”, and the market structure is not competitive.
What is the future development trend of smart locks?
Most of the current smart lock manufacturers have transformed from traditional mechanical locks, and their main technology is still the mechanical manufacturing technology of traditional locks.
However, the development of smart locks to this day has nothing more than control technology and management system at its core, which does not exist in the traditional lock manufacturing industry. This requires lock manufacturing companies to upgrade their core technologies and focus on R&D and training in new areas.
In the era of artificial intelligence, smart lock companies should break through the original traditional lock design concepts and carefully research and develop various new technical fields to transform traditional mechanical locks into smart locks.
The function of the product is not only to meet the common needs of the public but tends to cover its functions to all the psychological expectations of everyone. This means that the important part of product design is no longer the realization of functions, but how to satisfy people's manipulation of functions, and this manipulation behavior will vary from person to person.